Nhance

Brand Manager

Responsibilities

 

  • Act as the brand owner of Fintech hub and ensure all marketing activities are executed on time and drive Fintech hub brand awareness amongst a relevant audience.
  • Lead Digital marketing efforts for all brands under Digital Services covering strategy, performance, growth, and execution.
  • Translate complex Digital marketing data into easily, understandable insights and leverage these insights to identify solutions and develop new ideas.
  • Manage the Digital Marketing budget and ensure that User Acquisition and retention performance reach the business plan objectives.
  • Set up campaigns and build community through existing and new social media channels and continuously improve Social media engagement across all social channels.
  • Work closely with Business teams to ensure alignment and consistency between Business strategy and objectives.
  • Conceptualize and Create relevant marketing materials for effective execution of marketing plans.
  • Identify and keep up with the latest trends and technologies impacting FinTech and digital marketing.
  • Monitor campaign performance and provide suggestions to increase ROI on marketing spend.
  • Prepare accurate reports on the overall performance of digital marketing campaigns
  • Implementation of promotional campaigns in coordination with Business teams and ensuring all campaigns are executed on time adhering to set processes and guidelines.
  • Working closely with Business, Sales, decision-making, and Operations teams assisting with new product launches.
  • Coordinate with advertising and media experts to improve marketing results and plan and run conversion testing and other experiments. 
  • Monitor and report on the effectiveness of marketing campaigns and communications.
  • Create and generate appropriate reports for senior management decision-making.
  • Ensure processing of all marketing-related expenses in a timely manner. 

 

Requirements

  •  Degree in Marketing or equal professional qualification
  •  Should have communication skills, excellent business writing, and reporting skills, and strong analytical skills.
  • Minimum of 5 years experience in the relevant area.
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