Responsibilities

• Strategic planning on the enhancement of existing & new Loyalty & related business development to ensure
• Leadership & sustainability in the dynamic marketplace.
• Plan, coordinate & execute key developments of points based Loyalty programs & related products to
• Ensure strategic initiatives are translated to action efficiently.
• Supervise & manage the overall Star Points product & ensure the smooth functioning of the product
• Through both internal & external relations while maximizing the effectiveness & efficiencies of resources.
• Develop expand & manage both partner network & customer base supporting product strategies.
• Plan, coordinate & execute key projects & developments assigned by the corporate management related to
• Group business development fulfilling the corporate objectives.
• Identify & propose the best options of delivering the project outcomes maximizing the resource utilization
• Effectively & efficiently.
•  Keep track of similar business models locally and internationally and provide constant feedback to
• management whilst incorporating new find to the existing business
• Provide strategic and tactical support for promotional and communication campaigns and establish KPIs,
• Processors and proposals etc. for effective execution of the Star Points product.
• Plan & execute promotional activities with partner merchants for Star Points with a focus on best customer engagement.
• Coordinate with relevant internal & external parties in organizing operationalizing the promotional events with the best use of resources.
• Ensure all the marketing & communication activities are executed timely, while product & partner expectations are achieved.
• Lead & Coordinate with the account management team to maintain a healthy & fruitful partner base. Exploit business opportunities related to loyalty & take Strategic initiatives of collaborative business leadership.
• Provide constant feedback to management on partner requirements and work on fulfilling such requirements
• Provide cross-functional assistance & strategic support to other internal products and to other divisions with the strengths of partner network & relationship.
• Accountable for managing the operational workforce and guiding them to achieve their targets

Requirements

• Degree in Business Management / Marketing or equivalent professional qualification. Postgraduate
• qualification would be added advantage
• Strong interpersonal skills / Excellent written & verbal communication skills / supervisory skills / analytical skills
• Minimum of 15 years experience in the related area